-By Puja Yadav
"There exists a relationship between clothing and its wearer," said Rosy Ahluwalia, in an exclusive interview with LoveSutra.
Designer Rosy Ahluwalia is one of the most distinctive fashion designers of current times. Hailing from Kolkata, she's the first Indian designer to have showcased her collection in the internationally acclaimed Cannes Fashion Show, and is now bracing for the Oscars! Yes, she is making our country proud by representing India on an such a wide platform.
The start of her career
After completing her schooling from Kolkata, Rosy took up fashion designing as career at the age of 17, which gave her a lot of exposure. However, things changed after she got married and moved to Delhi.
She began her career in fashion with a lot of experience and understanding of the international industry's trends, cultures, and art forms. Keeping in mind all of these factors, she treaded on her path to success.
"Being a fashion designer is an art and if you want to be a successful fashion designer, then first you need to build yourself, be confident, your vision should be very clear, you should be very creative and true to your subject," says Ahluwalia to budding fashion designers.
Ritu Kumar is one of her favourite designers as Kumar's styles focus on natural fabrics, traditional printing and weaving techniques.
The off-beat designer's exemplary achievements
In 2012, Ahluwalia, who also specialises in semi-formal wear, was awarded the 'Emerging Designer of the Year' title in the India Fashion Summit 2012 Fashion Awards.
The designer also owns a store in the posh area of Defence Colony, New Delhi, and became a part of the Splendid Indian Closet Fashion Tour in 2014 -- a platform that globally promotes Indian fashion designers.
"When people wear my collection, they look gorgeous and appreciate me. That makes me feel really proud," she says.
Rosy has also been selected as a jury member for the New Jersey International Film Festival 2018, which is one of her biggest achievements till now.
In addition to her list of laurels, she was applauded with the title of 'Outstanding Contribution in Fashion & Lifestyle' at the Fashion and Lifestyle Awards 2013 by Indian Institute of Foreign Trade.
Tryst with Bollywood
The statement-setter has been a part of our favourite fashion industry, Bollywood, since a long time now, and has showcased her collections at various international fashion shows in New York, Houston, Los Angeles, Las Vegas, Dubai, Malaysia, Singapore etc.
Being one of the most the promising designers of the industry, Ahluwalia has headed designing outfits films like the Madhur Bhandarkar's Calendar Girls and Jasmine D'Souza's One Night Stand.
Besides, she has also worked on a Colgate advertisement and styled Bollywood celebrities like Gauhar Khan, Urvashi Rautela, Sophie Choudhary, Lopamudra Raut, Evelyn Sharma, Manara Chopra, Manjot Singh, Mohit Madaan, Arbaaz Khan, and Amisha Patel -- amongst others.
Been a part of many beauty pageants
As per the designer, fashion is all out being creative -- as she believes each person in the world carries their own individual style. She thinks that the way we wear each outfit decides whether or not we are trendsetters. "This is what fashion is all about!" she exclaims.
She has been an official designer for many projects and now, she is a part of one of the leading fashion magazines of India, Savvy.
Her name is also attached to the Eva India beauty pageant, where she contributes to the outfits and styling of models.
Rosy's own specialities
In 2014, along with the Indian Federation for Fashion development, she launched her own calendar with her collections being a part of it.
Her collections combine Indian sensibilities and crafts with western silhouettes.
Ahluwalia believes that "fashion is not only about expensive clothing -- in fact, it's all about how you can look good and make it a trend!"
This is why the designer has not lost touch with our Indian traditional fabrics. She uses lots of Zardozi work in her styles, while her USP is the intricate 'Aari Work' in her designs.
Ahluwalia's fondness for Khadi
As many of you may already know, Rosy is popular for her khadi collection and her main focus lies in promoting the use of khadi in bridal wear. Khadi is a symbol of Indian textile heritage and was popularised since long as a social equalizer.
Though it was meant for the masses and could be worn by the poor, it also caught the eye of the sophisticated, thus bringing it all under one canopy.
'Khadi is not only for the common-man!' says Rosy, who's favourite part of designing itself is working with khadi. Most of us think khadi is not glamorous -- it's a common man's fabric. But Ahluwalia begs to differ.
"Yes, people think that khadi is only for politicians or for the middle-class society, but it's not like that. Khadi is glamorous, it is the fabric is known for its rugged texture, comfortable feel and ability to keep people warm in winter, and at the same time keeping them cool during the summer," says the designer.
With this in mind, Ahluwalia went ahead with the plan to change the trend and mindset the world holds for khadi. The designer will soon be introducing khadi in bridal wear. Till now, no designer has worked on such an idea. Are you excited?
'My inspiration comes from the craftspeople,' says the grounded stylist
"I love my craftspeople and craftspeople around the world. This is my dream, khadi was a bonus," Ahluwalia adds.
She says "fashion for development" is an accurate description of her work, adding that her inspiration comes from traditional craftspeople.
"All my outfits are beautifully handmade by skilled craftspeople. My work shows joy in a positive way, in which I see craftspeople... That is why all my inspiration comes from them and I salute them," she says.
On an inspiring note...
It is social media which acts as Rosy's daily dose of confidence as it gives her the compliments she needs to continue her amazing work.
Rosy Ahluwalia is an inspiration for women all over India and abroad. She has certainly grown on to diversify her work globally and has also turned out to become a mentor to the young fashion industry in India.
"Have your own originality -- don't copy, be very creative, be very focused and be very hardworking... And nobody can stop you from being a successful designer," Ahluwalia advises budding fashion designers.